Hilton Garden Inn: Ultimate Team Play

HGI Ultimate Team Play for PSP Program Provides New Platform to Create the First Immersive Player Experience in Hotel Industry

Hilton Garden Inn today announced that it will become the world's first hotel brand to offer an intensive, interactive employee training program designed and created specifically for use on Sony Computer Entertainment Inc.'s PSP (PlayStationPortable) handheld entertainment system and its vibrant widescreen LCD. Now, when Hilton Garden Inn team members are caught playing with a PSP system on the job, they are met with smiles and words of encouragement.

Hilton Garden Inn, the award-winning mid-priced hotel brand with locations throughout North America and Europe, will establish itself as the hospitality leader in employee training thanks to its use of an interactive game-based technology training called Ultimate Team Play, representing their ongoing commitment to understanding the special needs of their guests.

The result is a benchmark in interactive training in the hospitality industry created especially for Hilton Garden Inn by Virtual Heroes, Inc -- a graphically-intense, 3-D, first-person video game built featuring an immersive player experience. In addition to providing employees with one of the most realistic guest simulation experiences in the industry, Hilton Garden Inn will use the new program to aggressively recruit next-generation team members grounded in technology, the Internet, entertainment and video games.

The overall goal of the new program, titled HGI Ultimate Team Play for PSP, is to show hotel team members how their actions have an impact on the hotel and on the guest's mood, which in turn drives the brand's Satisfaction and Loyalty Tracking (SALT) scores higher or lower. The game puts team members in a 3-D, graphically-intensive virtual Hilton Garden Inn hotel where they must respond to a number of different guest-related requests by a specific deadline. The appropriateness, level and speed of their response directly affect the simulated guest's satisfaction as well as the hotel's SALT scores.

SALT is the real-world survey tool used by Hilton Garden Inn to measure and track guest loyalty, satisfaction and overall experience at a particular hotel, as well as guest thoughts on the brand in general. Surveys are sent via e-mail to guests who have recently stayed at a hotel and the results of the surveys generate the SALT scores. Each survey asks the guest to rank their satisfaction on a variety of amenities and aspects of their stay.

The initial interactive training game has already been beta-tested in select Hilton Garden Inn locations in which team members have played the role of a front desk service agent. The full interactive game version is set to launch at all Hilton Garden Inn locations in January 2009 and will include positions in housekeeping, food and beverage, engineering/maintenance as well as front desk.