| Aka: | McDonald's Grimace Birthday |
| Console: | Nintendo Game Boy Color |
| TV Standard: | Other |
| Release Date: | 2023-06-12 |
| Players: | 1 |
| Co-op: | No |
| ESRB: | Not Rated |
| Type: | Platform |
In an unexpected turn of events, McDonald's has started a new marketing campaign, announcing the return of their beloved McDonaldLand characters, like Grimace, Birdie the Early Bird, Hamburgular and the McNugget Buddies, as well as promoting a new ice cream shake "Grimace's Birthday". However, that wasn't the only way in which McDonald's is making said promotions.
McDonald's opened a new website titled "grimacesbirthday.com", and users are greeted with a surplus of ad-like images containing McDonald's marketing material, and the most interesting of all, is a free-to-play game in the website, appropriately titled "Grimace's Birthday". At first glance, and for those who have been in the internet for quite some time, the title might seem like your typical Java or Flash game running in the website, but the reality of it is entirely different.
"Grimace's Birthday" is actually an entirely new Game Boy Color ROM developed by Krool Toys, a new release for the system in 2023, more than 2 decades after the device has been out of stores.
Those interested in playing the game can do so directly through McDonald's website, but a dump of the game has also been making its rounds online in ROM format.
